Where Do You Go to Get Your Marketing News?
Searching for the gold in the chum of SEO and social media
Who isn’t looking forward to a little downtime at the end of the year? A chance to relax a bit with family and some friends?
I’m going to use the quiet last few weeks to reboot my information diet. I’m going to try to balance writers/thinkers who are offering a thoughtful analysis offered from a distance, with the a couple tools that help me “keep up” with the news.
Here’s my current thinking.
Keep:
2PM - A good flow of ideas related to commerce/media/content
Add:
Demand Curve (pretty deep in the weeds)
Drop:
What else should I add?
Cotopaxi: Purpose-Led Brands
I might have to trade-in Patagonia and move to Cotopaxi. With the onboarding of Brad Hiranaga as the new head of Brand, the company just added one of the best brand builders i’ve had the chance to work with.
In a landscape driven by algorithms, paid influencers, SEO chum and questionably affiliate marketing schemes, the power of purpose is a differentiator for the right brand. I don’t buy Liquid Death’s claims at all (seems really scheme-y to me). But I believe Cotopaxi.
Here’s the difference:
I’ve worked on brands where you have mission goals and you have a purpose that you’ve articulated. But probably the brand was built to sell something. It was selling a product or a good or a service, whereas this was truly built on the intention of doing good. That’s where the difference is. What do we need to go do so that we can share it?
Can’t wait to see what Brad does!
Here’s to a restful break!